61%
Sin committed ◆ Wrath + Greed
The café freed from Zomato's leash
Brew & Co · Bandra, Mumbai
The sin committed
Brew & Co gave up to 25% of every order to aggregators and owned none of their customer data. Great weekends, dead weekdays, shrinking margin.
What we did
- Launched tightly-targeted local ads (Wrath) pointing at a direct-order page.
- Fixed the mobile order flow (Greed) so more visitors completed checkout.
- Built a reviews and Maps presence that made the café the default nearby.
The damage done
61%
of orders now come direct — commission-free.
61% of orders now come direct and commission-free, and weekday covers are up materially versus the aggregator-only baseline.