Guilty
Case studies ◆ Every number from a real client
Confessions
The sins we committed, and the damage they did. Names changed only where clients asked — the numbers never are.
Sin: Gluttony + Envy
The gym that ate its rivals
Iron Temple Fitness · Indiranagar, Bengaluru
+312%
organic trial bookings in 6 months.
Read the confession →Sin: Wrath + GreedThe café freed from Zomato's leash
Brew & Co · Bandra, Mumbai
61%
of orders now come direct — commission-free.
Read the confession →Sin: Gluttony + SlothThe hotel that stopped paying the toll
Cliffside Stays · Varkala
+48%
direct bookings. OTA fees down ₹11L/yr.
Read the confession →Sin: Lust + PrideThe dance class with a waitlist
Taal Academy · HSR Layout, Bengaluru
3×
enrollments. Now they choose their students.
Read the confession →Write your own confession
Free 20-minute call. We'll tell you which sins your business needs to commit.