The Devil’s Journal

The tactics we’d normally save for clients. Local marketing, unfiltered.

8 Jul 2026

How Restaurants Escape Zomato & Swiggy Commissions

Zomato and Swiggy take up to 25% of every order. Here's exactly how restaurants build a direct-order channel that pays 0% — without disappearing from the apps.

5 Jul 2026

Gyms

The Local SEO Checklist for Gyms & Fitness Studios

Chain gyms outspend you. Local SEO lets you out-rank them. Here's the exact checklist to own 'gym near me' in your pincode.

2 Jul 2026

Hotels

Hotel Direct Bookings vs OTAs: The Real Math

OTAs take 15–25% and keep your guest. Here's the real math on direct bookings — and the three moves that shift the mix in your favour.

Rather we just did it?

Free 20-minute call. We'll run the playbook for you.

Book a Call ↗See the Price of Sin