3×
Sin committed ◆ Lust + Pride
The dance class with a waitlist
Taal Academy · HSR Layout, Bengaluru
The sin committed
Taal depended on word-of-mouth and lost enquiries to newer academies with louder social feeds. Batches ran half-empty between seasons.
What we did
- Built a content engine (Lust) of reels and recitals that pulled local parents in.
- Sharpened positioning and identity (Pride) so the academy looked established and premium.
- Owned 'dance classes in HSR Layout' on Google.
The damage done
3×
enrollments. Now they choose their students.
Enrollments tripled and Taal now runs a waitlist — choosing its students instead of chasing them.